Saturday 18 February 2017

PUBLIC RELATIONS STRATEGIES FOR MOBILIZING NIGERIAN WOMEN FOR FULL PARTICIPATION IN ELECTION : NGOZI-OKEY AMALU

ABSTRACT
This study looked at the challenges faced by women in Nigeria in the political process. The emphasis was on their low participation during elections. As a group of the electorate that constitutes over 50% of the Nigeria population it was a thing of worry that their participation level in election was still low. Among the identified reasons of their low participation includes, poverty, lack of education, religion, culture and violence.
The survey method was employed coupled with the new trend of ‘participant observation’ known as “Ethnography” to feel the pulse of the women and see them in their natural setting. Among the public relations strategies adjudged to be effective in their mobilization were market square, town crier, church village square, August meeting, persuasion, lobbing, opinion leaders, and traditional leaders.
Findings of the study revealed that there is a relationship between educational and economic empowerment of women in Nigeria and their low participation in election. It was also discovered that public relations strategies will be effective weapons to mobilize women in Nigeria for full participation in election. It is therefore the recommendation of this study that girl-child education should be encouraged, Nigerian politicians should learn to play politics by the rules to encourage more women into politics, women groups should create awareness for the women on their political rights while public relations enlightenment campaigns should be used to expose the women on what they can achieve with their numerical strength.



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